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01
品牌简介

BRAND
INTRODUCTION

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Habedo was founded in 2002, after 18 years of development and precipitation, there are more than 400 brand stores all over the country and overseas countries. Since its establishment, the brand has actively expanded overseas markets and established many industry standards for China's children's shoes industry. In 2017, the brand original cartoon "Gang Gang march forward" was broadcast on major satellite TV stations across the country. Habedo is loved by children for his kind, sunny, brave and helpful image. Taking this opportunity, "fashion dog" was officially renamed "fashion dog". Habedo children's shoes are designed with fashion and comfort as the core concept, and a number of patented technologies guarantee the product quality. Work hard to make a good pair of shoes for children. Adhere to the "five heart" spirit of elaborately developing products, elaborately optimizing manufacturing, carefully capturing demand, attentively upgrading experience and serving customers, and return fashion to children's essence. In the future, habeido brand will be upgraded to a one-stop children's life Museum, striving to become a global fashion leader in children's lifestyle. Habedo children's shoes is a leading brand in China's children's shoes industry. In 2020, the brand image of habedo will be upgraded to explain the brand gene of habedo fashion children's shoes in a more three-dimensional way, so that habedo can accompany children's happy growth.

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02
品牌故事

BRAND STORY

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Haberdo is a clever and kind Beagle,

From Jimu village, a beautiful village on Taohua Island,

He is a core member of the "help group that responds to every need".

While guarding the village,

Habedo also brings you a lot of joy.

In 2003, habedo and his gang members came to Guangzhou to play,

Attracted by the fashion trend of the city,

So it made up its mind to go out of Jimu village and see the world.

Over the next 10 years,

Habedo has traveled through Beijing, Shanghai, Hangzhou and other cities,

Our footprints are all over the fashionable cities at home and abroad,

Years of precipitation growth has also made it more aware of trends and fashion.

Now, habedo decided to take what he had learned back to Jimu village,

To the members of the gang and the children who love habedo,

I hope that with its company,

After each child put on habedo shoes,

Be able to travel all over the world bravely and enjoy your childhood.

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03
愿景使命

VISION
MISSION

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Enterprise vision: strive to become the first brand of children's fashion shoes in the world

Enterprise mission: accompany children to grow up happily

Enterprise spirit: elaborate (R & D products), ingenuity (optimized manufacturing), carefulness (capture demand), heart (upgrade experience), intimate (serve customers)

Enterprise values: integrity, progress, love, win-win

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04
品牌定位

BRAND
POSITIONING

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2.0 fashion children's shoes habedo

3.0 children's fashion lifestyle leader


From fashion children's shoes brand to children's fashion lifestyle brand

Optimization and upgrading of habeido's brand positioning

Constantly add new notes to accompany children's happy growth

In the future, habedo one stop children's life Museum

Will optimize children's life shopping experience

Leading the new trend of children's fashion life

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产品核心3d轮播图
产品核心3d轮播图
产品核心3d轮播图
 
2002
Registration of "fashion dog" brand of children's shoes
Established Guangzhou Gulong bird Footwear Co., Ltd., producing and selling fashionable children's shoes with South Korean style.
2003
 
 
2004
"Fashion dog" brand children's shoes began to enter the Korean market.
Products occupy a certain share in the Korean market.
2005
 
 
2006
"Fashion dog" children's shoes officially enter the domestic market.
"Fashion dog" children's shoes, English footprints, trademarks and dog head trademarks were born.
2007
 
 
2008
"Fashion Dog" children's shoes began a new attempt in the industry, boldly using a higher price but environmentally friendly wear-resistant ultra-fiber materials to make upper
"Fashion Dog" has set up many industry standards for children's shoes, leading Guangdong children's shoes industry to a new level
2009
 
 
2010
The company changed its name to "Guangzhou Fashion Dog and Children's Goods Co., Ltd", and began to launch the first generation of "Fashion Dog" children's shoes store
Madrid's international trademark registration for "fashion dog"
2011
 
 
2012
Advertising slogan "Fashion Dog Happy GO" brewed, completed the design of "Fashion Dog" animation image. Winning the "Top Ten Brands of Chinese Children's Shoes"
The second generation monopoly image store is launched. Hand in hand with CCTV children's channel and Guangdong Jiajia cartoon channel to launch "fashionable dog" children's shoes.
2013
 
 
2014
The establishment of Shenzhen haiddo animation culture Co., Ltd. at the same time, "help group forward" 50 sets of animated films. 2015 strengthen product research and development, and set up a laboratory to launch the fourth generation store image.
Strengthen product research and development, and set up a laboratory to launch the fourth generation store image.
2015
 
 
2016
Fully completed the "Gang group forward" animation production, and won the State Administration of radio and Television Awards.
Guangzhou Fashion Dog and Children's Products Co., Ltd., formally renamed as Guangzhou Haberdo Children's Products Co., Ltd., and "Help Group Forward" has been broadcast on various David's TV stations.
2017
 
 
2018
Layout of dual category market, opening "F" standard category
"Habedo" brand operation headquarters moved to a new location
2019
 
 
2020
Habeido brand VI is renewed, the image of the sixth generation of exclusive stores is launched, and the strategic upgrading is launched in an all-round way
Growing up with habedo
2021
 
2002-Now
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